Important upcoming 2020 SEO Trends You Need to Know

BERT What is BERT?

BERT is Google’s neural network-based system for natural language processing (NLP) pre-training. This signifies that BERT is designed to help computers recognize the differences of language like people do.

Impact of BERT on Your Site:

BERT is an exceptional system that will stop showing your website content if it isn’t the best fit for the user query or it will start showing your content if the contents are the best match for the query. Either way, we would say this is a good thing.

Optimizing for BERT:

According to search giant Google, you have zero to no control over optimizing BERT but should focus your efforts on people. Again, BERT is used for Google to better understand natural human language that is being used very often, so write and optimize your content by the people & for the people! While this may not work, but as a business owner, you have to consider your prospect’s preference right? Posting content that is meant for the natural language will definitely help to boost people to business engagement.

Content Optimization:

It is the oldest trend ever and it will be followed closely in 2020. Good content writing should always fulfil something in the reader. It must impart something; be it knowledge, entertainment, or emotion. How well it executes this will decide the reader’s ultimate impression of your writing, the vehicle for the information you’ve just imparted. Carefully look into the keyword implementation to rank well. The days of keyword stuffing have long gone and as we see it, it’s not going to come back again. So, manage 2 to 3 % keyword density and post only related content.

Mobile SEO:

Mobile SEO is a thriving business as more people get their hands on smartphones. Mobile SEO values of around 10 percent of the market, thus it shows crazy to miss out on 10 percent of your market by neglecting mobile SEO. Mobile searching according to Google is the fastest growing form of search. And this trend will grow in 2020 with an increasing number of regular mobile devices. With this massive growth, search engines have had to think regarding adapting search results to this new type of audience. But how does this new form of search affect SEO in 2020?

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